Our Process

We created a simple, “no red tape”, and streamlined approach to digital services to ensure every project is delivered on-time, on-budget, with the expected results.

Simple, Effective and Hassle-Free

Check out the key phases of our digital process


			Initial Planning Phase

Initial Planning

Let’s get started!  The first order of business is to sit down with you to discuss your business goals and clarify a detailed set of design, branding, content and technical specifications. These specifications serve as a roadmap for the rest of the digital marketing process. Want to get a head start?  Download our questionnaire with key questions we ask during this phase. Also, be prepared when engaging with us.


			Layout Design

Strategy & Visualization

For website design, templates and mockups are your first chance to visualize your website layout and structure, based on your requirements. While these are not meant to final, they give us a visual representation of the site's overall look-and-feel. In this phase, we also plan your content strategy and review the roadmap.  You'll have the opportunity to sign-off on the layout that best fits your needs and visual identity.

Initial Design & Brand Identity

For website design, once a template and/or mockups is chosen and approved, we'll proceed with initial site design. While this won't give you the completed view of your website with all of the content, it'll provide you with a stronger visual representation of the final product. This phase will also include creating your domain name, brand identity (color palette, logo, etc.), custom theme and page designs, and setting up your site so that it can behave in the most optimal manner.  In this phase, we'll also fine tune your content strategy and roadmap.

Content & Graphics Optimization

Once we've agreed on initial website design and its overall direction, we will continue with a few additional details. This phase involves the creation of your website's copy and graphics, where we'll need your guidance on content updates (new and updated content) as well as graphics needed.  Our content marketing and SEO services  will ensure your content is relevant to your target audience and SEO-optimized.


			Customer Support

Development & Review

This phase continues with the technical side of the website design process. This includes adding final content and graphics to your site, as well as fine tuning keywords (as needed) to ensure it's set up for search engine optimization (SEO). If you’re launching your online store (e-commerce), we’ll be adding your products and/or services. We'll also have a few review cycles with you to ensure we're meeting the mark.  We’re getting close for the launch!


			Testing Phase

Testing

Once the website development is complete, we’ll get to work testing your site's performance and reliability (in fact, this happens throughout the entire development process). We'll use various tools to benchmark your site for loading, responsiveness, and speed, while also ensuring that it works reliably on popular web browsers and mobile devices.


			Launch Phase

Launch!

Once we're sure that your website is ready to be released to the public (meaning, we’re ready for prime time!), we'll deploy it on your public domain. At this time, we can also discuss an ongoing support engagement that could involve creating monthly backups of your site, update scripts and plugins to maintain security and reliability, and perform layout and content updates at your request.   In this exciting phase, we'll also execute on the content strategy discussed earlier. Congrats – at this final phase, you’ve officially started your digital journey!  

Ongoing Maintenance & Optimization

No website is ever complete – it’s a never-ending, ever-changing activity.  In fact, as an website owner you always need to evolve it to remain relevant and have your competitive advantage.  This is an ongoing phase where we handle the maintenance of your website and provide top support based on your needs. We also highly recommend our content marketing and SEO services so we can track progress of your organic search rankings.  Check out our web maintenance model for more details.

Let's Work Together

Together we’ll create a brand new online presence. Innovated. Renovated. Rewebnovated.

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