Content Marketing

Our services help plan, develop and distribute quality content to solidify your brand, boost trust, and attract your target audience

What is Content Marketing?

In a nutshell, content marketing is a methodology that develops and distributes relevant, quality and useful content to your target audience.  The goal is to establish your brand as trustworthy and thought leader to current and potential customers.  Examples of content marketing deliverables include blogs, newsletters, e-mails, and social media posts.

Why is Content Marketing important?

There are many advantages as to why you’d want have a content marketing plan and execute on it. 

  • Establish your brand with your target audience
  • Boost brand awareness, loyalty and credibility
  • Increase your authority in your business area
  • Improve online visibility and quality traffic to your website – which is closely tied to search engine optimization (SEO) practices
  • Drive more potential leads and sales to your website

Our Approach

For a successful content marketing plan, we follow these key steps that we believe will deliver results and return on your investment.

  • Identify target audience: don’t spam everyone, and identify the audience that is relevant and will value your content
  • Decide content formats: figure out how your target audience will best engage with your content
  • Determine distribution channels: identify how you’ll distribute your content – e.g., via blog articles, newsletters, or social media
  • Choose a consistent schedule: plan and schedule content creation and distribution consistently, and stick to the plan
  • Track progress and evolve: lastly, tracking progress is key so you can continuously improve on your content marketing strategy
Content Marketing Steps (Mobile)

What We Do

Marketing strategy planning with keywords and icons for business success concept

Content Marketing Strategy

Creating a plan that works to effectively engage your target audience in the appropriate channels.

Online Communication. Smartphone With New E-Mail Message Notification On Phone Screen Lying On Laptop Computer Keyboard, Business Background. Email Post, Networking Concept. Above View

E-Mail Campaigns

Designing branded newsletters, collecting e-mail subscription, scheduling deployment and tracking progress.

Typing up my blog post of the weekend.

Blog Posts

Creating quality short-form or long-form posts and news articles that are relevant to your target audience.

E-Mail Campaigns

Designing branded newsletters, collecting e-mail subscription, scheduling deployment and tracking progress.

Content Marketing Strategy

Creating a plan that works to effectively engage your target audience in the appropriate channels.

Marketing strategy planning with keywords and icons for business success concept
Typing up my blog post of the weekend.

Blog Posts

Creating quality short-form or long-form posts and news articles that are relevant to your target audience.

Designer woman drawing a website outline and website ux app development on mobile phone.

Website Copy

Creating clean, concise and SEO-friendly content for your website to improve organic search rankings.

a-beautiful-woman-copywriter-or-social-media-speci-2022-11-14-01-07-10-utc

Copywriting

Updating existing content so it's more effective and aligns with your business goals.

Social media concept. Paper sheet with ideas or plan, cup of coffee and eyeglasses on desk

Social Media

Designing appealing Facebook and Instagram posts to engage your target audience.

a-beautiful-woman-copywriter-or-social-media-speci-2022-11-14-01-07-10-utc

Copywriting

Updating existing content so it's more effective and aligns with your business goals.

Website Copy

Creating clean, concise and SEO-friendly content for your website to improve organic search rankings.

Designer woman drawing a website outline and website ux app development on mobile phone.
Social media concept. Paper sheet with ideas or plan, cup of coffee and eyeglasses on desk

Social Media

Designing appealing Facebook and Instagram posts to engage your target audience.

Services Included:

Let's Work Together

Together we’ll create a brand new online presence. Innovated. Renovated. Rewebnovated.

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